Sylvan Franchise Blog

Laura Dunn

Laura Dunn is a social media and communications professional from Wales. She is the founder of Political Style, a global politics, fashion and lifestyle blog that has been featured on The Huffington Post, Vanity Fair, Politico and The Daily Beast. She recently started LED Media, which offers services in social media, copywriting, content creation and proofreading. Dunn also works for a politician in the United Kingdom, and is a regular contributor to The Huffington Post. Follow Laura on Twitter @lauraemilyd.

Recent Posts

Content Marketing for Franchises

Posted by Laura Dunn on Aug 1, 2016

Content marketing is an essential part of sharing the story and journey of your franchise. Whilst the overall franchise will have its own content marketing plan and unique story, it is important that you craft your own from day one.

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How Can You Motivate Your Franchise’s Employees?

Posted by Laura Dunn on Jul 6, 2016

Motivating your employees is key to the success of your franchise. Happy employees equal a happy business, with customers satisfied and profits reached.

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Thought Leadership for Franchises

Posted by Laura Dunn on Jun 28, 2016

Many C-suite executives and entrepreneurs appear to be embracing thought leadership. Is this just a trend or something that a franchise should be considering longer term?

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What are the Benefits of Being a Franchisee?

Posted by Laura Dunn on Jun 22, 2016

Purchasing a franchise is a popular business choice, with the industry predicted to grow by 1.7% this year.

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Sales Tips for Franchise Owners

Posted by Laura Dunn on May 31, 2016

Sales are key to the success of a business, impacting upon every aspect and outcome of their life span.

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Technology Essentials for Franchises and Their Owners

Posted by Laura Dunn on May 24, 2016

Small business owners are one of the beneficiaries of the growth of technology. With new apps and software launching every day, the possibilities for franchisees to capitalize on technology are endless.

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How to Promote Your Franchise

Posted by Laura Dunn on May 17, 2016

You’ve purchased your franchise but how do you let others know that you’re in business? Proper promotion is key to the future of any franchise, as is the identification of your target audience. How will you reach them and gain their attention?

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5 benefits of buying a franchise

Posted by Laura Dunn on Apr 26, 2016

The franchise industry is a growing market, with the number of franchises and employees expected to continue its steady increase throughout 2016.

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How can your business benefit from a content calendar?

Posted by Laura Dunn on Apr 20, 2016

Content is key to the success of every type of business. With audiences hungry for updates on a daily basis, content is here to stay.

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What are the benefits of email marketing for franchisees?

Posted by Laura Dunn on Apr 18, 2016

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