Sylvan Franchise Blog

Susan Gunelius

Susan Gunelius is President & CEO of KeySplash Creative, Inc., a marketing communications company offering copywriting, business communications, content, and other marketing communications and writing services as well as marketing, social media and branding coaching and strategic consulting services. She has over 20 years of experience working in the marketing field for some of the largest corporations in the world (including divisions of AT&T, HSBC, Household International, and more). Today, her clients include global brands like Citibank, Cox Communications, The New York Times, Intuit, as well as large and small businesses around the world in a wide variety of industries. Susan is a published author with 10 marketing-related books available in book stores and online, including "30-Minute Social Media Marketing," "Content Marketing for Dummies," "Harry Potter: The Story of a Global Business Phenomenon," "Building Brand Value the Playboy Way," "Kick-Ass Copywriting in 10 Easy Steps," "Blogging All-in-One for Dummies” (First and Second Editions), "Google Blogger for Dummies," "The Complete Idiot's Guide to WordPress," and "The Complete Idiot's Guide to LinkedIn." Susan frequently writes about marketing and branding for various publications, including and Her articles have appeared on numerous sites, such as,, and many more. She has been interviewed by national and global print, radio, and television media organizations about marketing, branding and social media, including appearances on CNBC, MSNBC, and more. Susan speaks about marketing topics at events to audiences of all sizes. She is also the founder of an award-winning blog, Susan is a member of the DeVry University Industry Advisory Board and the Network Solutions Social Media Advisory Board. She holds a Bachelor of Science degree in Marketing and an MBA in Management and Strategy.

Recent Posts

How to Use Data to Promote Your Franchise

Posted by Susan Gunelius on Oct 4, 2016

In the marketing world, everything is about data these days. Marketers can track almost everything to the finest detail and calculating return on investment has become both easier and more complex at the same time. It’s an interesting and often confusing dichotomy, but data doesn’t always have to be intimidating. If you’re not a data whiz, you can still use data to promote your franchise, gain new customers, and increase revenue.

Read More

5 Keys to Start a Franchise Business Successfully

Posted by Susan Gunelius on Aug 15, 2016

When you start a franchise business, you’ll get a lot of help to make sure it’s successful. However, there are some key things you need to know and commit to or your success will be limited. Five of those key things are covered below to help you get on the right path to successful franchise ownership.

Read More

Is Franchising Right for You?

Posted by Susan Gunelius on Jul 13, 2016

Franchising is an excellent way to start a business without having to do everything yourself. Let’s face it. Starting a business is a daunting task. From legal and finance to marketing and human resources, you’ll be diving into areas that might not be your expertise. Franchising makes things a lot easier.

Read More

Shifting from Corporate America to Sylvan Franchise Owner

Posted by Susan Gunelius on Jul 1, 2016

Candice DeVane is the new owner of a Sylvan Learning franchise in San Diego, California, but she didn’t always work in education. And she’s never owned a business before. That didn’t stop her from leaving a successful engineering career and moving across the country to pursue her dreams of educating children as a Sylvan Learning franchisee.

I had the opportunity to ask Candice how she seamlessly made the shift from Corporate America to franchise owner with a smile on her face (and moving to the other side of the country as she did it). Here’s what she told me:

Read More

The Power of Brand Trust to Franchise Owners

Posted by Susan Gunelius on Jun 1, 2016

What do you imagine when you think of your favorite brand? Most likely, you trust that brand to deliver on its promise to you in every experience you have with it. And because you trust the brand to meet your expectations, you choose it over others—even it if costs more or you have to travel further to get it.

Read More

3 Steps to Upsell and Increase Franchise Sales

Posted by Susan Gunelius on May 3, 2016

Are you leveraging opportunities to increase per-customer sales by upselling additional products or services? To upsell and increase franchise sales, all you have to do is offer related products or services when a customer is actively making a purchase.

Read More

10 Networking Conversation Starters for Franchise Success

Posted by Susan Gunelius on Mar 28, 2016

For most people, it’s hard to strike up a conversation with a stranger, but as a franchise owner, it’s a skill you rely on every day to grow your business. The franchise owner who is a master conversationalist can rule the room at a networking event. However, if networking is uncomfortable for you, then you need to get prepared and practice before you attend another event.

Read More

Secrets to Write Headlines that People Read and Click

Posted by Susan Gunelius on Mar 7, 2016

An email or blog post is only as successful as the number of people who actually click on the headline and read it. The same is true for Facebook updates, tweets, and other social media posts.

Read More

5 Ways to Build Your Franchise by Increasing Market Share

Posted by Susan Gunelius on Jan 15, 2016

You can’t build your franchise unless you increase market share. In other words, you can’t grow your franchise unless you steal some customers from your competitors.

Read More

5 Easy Ways to Jumpstart Franchise Word-of-Mouth Marketing

Posted by Susan Gunelius on Dec 29, 2015

One thing has remained constant in marketing since the earliest days. Word-of-mouth marketing is the most powerful form of promotion that any business can get. Today, word-of-mouth marketing happens in more ways than ever—online, through social networks, through email, in-person, and more—and the opportunity to generate more positive word-of-mouth for your franchise is bigger than ever.

Read More