Amazing customer service builds customer loyalty and boosts word-of-mouth marketing. How many times have you heard this? I’m guessing more than once. But are you actually delivering amazing customer service?
If your franchise relies heavily on local consumers, then sponsoring a local event can be a great way to spread the word about your business. Every town has community activities, youth sports teams, drama groups, and more that look for sponsors each year, and the investment to sponsor a local event is typically not very high.
The best franchise leaders share some common traits. No matter how big or small your team is, as a franchise owner, you must acquire these traits if you want to be a successful leader. After all, if great leadership is lacking in your franchise, then your employees will be limited in their own successes and achievements. The result is reduced sales and revenues.
Do your employees know what your brand promises to consumers? Do they believe that promise? If they don’t believe it, then why should your customers?
One of the best ways to grow your franchise is by getting out into your community. Attending local events that offer opportunities for businesses to get in front of potential customers should be a priority for every franchise owner.
Your franchise’s success isn’t guaranteed. As the franchise owner, it’s up to you to ensure your franchise has a chance to succeed by being the best leader you can be. You need to possess not just the knowledge but also the skills of an effective leader to drive franchise success.
Are your franchise presentations boring your audiences? You can follow tips to be a better public speaker, but a presentation that looks dull or confusing could negate all of your other efforts to capture your audience’s attention. Instead, they’ll remember you for the wrong reasons.
Are you using your personal LinkedIn Profile to build your personal brand and your franchise? If not, you should be.
As a franchise owner, you have to present your business and products to people all the time. Whether you’re delivering presentations to clients and business partners or you’re speaking at an industry or community event, if your public speaking skills are poor, your audience won’t remember you or your franchise for the right reasons.
Your goal in every presentation is to motivate people. Yes, your content should be motivating, but you have to be motivating, too. When it comes to public speaking, delivery matters—a lot!
As a franchise owner, you need to know how to close sales or you won’t be in business for long. The best marketing campaigns, the most competitive prices, and the most desirable products and services can bring people to your virtual or brick-and-mortar door, but it’s often up to you and your employees to close the sale.