Sylvan Franchise Blog

Delivering a Great Elevator Pitch

Posted by Laura Dunn on Mar 24, 2015

A few weeks ago I was invited to a professional networking event. It was the first ‘professional breakfast meeting’ that I’ve been invited to since starting my own business, and naturally I was a little nervous about having to deliver an elevator pitch to a room of strangers!


While many of us probably haven’t delivered a pitch in an elevator, speaking about your business in a short space of time is something that you’ll encounter in your career.


How can you make your pitch standout from the crowd?

Use key words: I planned my pitch by writing down the key words that I associate with my business and me. This helped me to narrow down any unnecessary language that I was tempted to include and a focus on what my business is about.

Say what you provide: It sounds obvious, but be clear with the type of services or products that you provide. If you are a service-based business, select your strongest three services to share with your audience.

Mention who you work with: Whether local, national or international, ensure you talk about your clients. Be sector specific or mention them by name. If you work internationally, share the countries you work in.

Your goal: What is the goal of your elevator pitch? Are you looking for new clients, a referral or to grow your staff? Be clear with what you want to achieve and mention it. 

Write it down: Once your ideas are in place write your pitch down on a cue card or small piece of paper. Don’t worry about being seen with a piece of paper- I’ve seen individuals at every stage of their business use a cue card!

Practice: And most importantly, practice your pitch out loud. Try it on a friend or family member if you feel comfortable, and ask for a honest opinion. I recited mine in my head when I was going to bed!

Have you delivered an elevator pitch? What techniques did you use? Share your thoughts in the comments!

Topics: Entrepreneur Insight