Sylvan Franchise Blog

Franchisee Drives Center Growth by Leveraging Sylvan's Brand Values

Posted by Barbara Timm-Brock on Aug 20, 2014

One of our leadership practices at Sylvan is to hold monthly "Town Hall" format calls and bi-monthly in-market Town Hall meetings with our Franchisees in cities throughout North America.  I usually take the opportunity to visit local Franchisees after the in-person meeting. I had the pleasure of meeting with our outstanding group of Franchisees in Houston and Dallas, and visiting centers, including one of our newest Dallas area Franchisees, Kim Beck. 

Kim_Beck_Exterior_FrontKim became a Sylvan Franchisee this past year and, through her unrelenting commitment to quality in both educators and environment, is experiencing double-digit growth in her center. She has a strong commitment to education, and to building a business that exceeds families expectations. When I drove up to Kim's Center, I could see her impact immediately. 


Kim's Dallas area Sylvan has been in the local neighborhood for multiple years. But recently, families have been stopping by to say, "I just noticed Sylvan is in the neighborhood."  So, what did Kim do to attract this attention...and new business? The answer: she embraced Sylvan's refreshed brand image and added attractive, new, highly visible brand elements to her center. 

But Kim's positive impact doesn't stop at the door. She has an exceptional commitment to education and to hiring top teacher talent.  I had a chance to speak with one of the award-winning local teachers who decided to also work at Sylvan. I asked why this gifted, enthusiastic teacher chose to work at Sylvan part time. The answer was compelling. "I love teaching and I work at a great school, but I sometimes feel that my job is like working at a McDonald's drive-through...just getting all the kids through the material each day. At Sylvan I get to be more like a personal chef!" We are very fortunate at Sylvan to have thousands of gifted teachers tutoring children and changing lives.


Other Sylvan franchisees are eagerly embracing our refreshed brand elements while continuing to focus on delivering outstanding education and customer service quality inside their Centers. We are fortunate to have many of those Franchisees in the Dallas and Houston areas...and welcome others to join our franchise community in the great state of Texas...and beyond. We have room to grow, and welcome educators and entrepreneurs to experience the joy of making a difference in their communities, and joining a truly exceptional franchise community. 

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