Sylvan Franchise Blog

How to Successfully Network at a Conference

Posted by Laura Dunn on Aug 12, 2014

I recently went to Digital 2014, a technology conference held in Wales that specialized in helping Welsh businesses and entrepreneurs use computers and the web for economic growth.

It was my first time attending a conference of this size, and my mind immediately turned to: What is the best way to network at this event? 

Having recently established my business LED Media, the conference was the perfect opportunity to mix with like-minded individuals, with the ultimate goal of making some strong business links.

So what tips can I offer to entrepreneurs to successfully network at a conference?

Take a stack of business cards - Aside from my iPhone these were the most used item that I took the conference. I’m glad I took extra as I gave out more than I expected.

Set a goal of speaking to new people - My friend and I agreed to speak to five new people at the conference. I surpassed this target! Set a realistic target of who you want to speak to and your purpose for the conversations.

Sit at a table with strangers at lunch - Admittingly I didn’t think of this before- it just sort of happened! The sunshine provided the perfect backdrop for networking, and amazingly the people that joined my table all had similar business interests. This has opened up some potential ventures that I’m excited to explore!

Visit stalls/booths - Many conferences will have vendor booths. These are the perfect opportunity for networking, learning new things about the industry and making great business contacts. 

Are you an entrepreneur starting out on your business journey? Do you have any tips that have helped you successfully network?

Sylvan has asked freelance writer and blogger Laura Dunn to contribute to the Sylvan Franchise Blog by sharing her experience as a businesswoman. Dunn will be featured here several times each month, so check back often to read her advice for aspiring entrepreneurs.

Topics: Franchisee Resources, Business Women