Motivating your employees is key to the success of your franchise. Happy employees equal a happy business, with customers satisfied and profits reached.
Candice DeVane is the new owner of a Sylvan Learning franchise in San Diego, California, but she didn’t always work in education. And she’s never owned a business before. That didn’t stop her from leaving a successful engineering career and moving across the country to pursue her dreams of educating children as a Sylvan Learning franchisee.
I had the opportunity to ask Candice how she seamlessly made the shift from Corporate America to franchise owner with a smile on her face (and moving to the other side of the country as she did it). Here’s what she told me:
Many C-suite executives and entrepreneurs appear to be embracing thought leadership. Is this just a trend or something that a franchise should be considering longer term?
Purchasing a franchise is a popular business choice, with the industry predicted to grow by 1.7% this year.
Kent Kolbow started his Sylvan journey as a math tutor at his local learning center. Fast forward 25 years later, and Kent is now the owner of seven Sylvan Learning Centers in multiple sites in the Indiana area.
"Sylvan, which has more than 600 franchise locations throughout North American, provides children in kindergarten through high school with tutoring, STEM (science, technology, engineering and math) education and college preparation."
Many Sylvan franchise owners choose to purchase several locations as it allows for them to continue to build upon the brand and make a positive name for themselves in their community.
"Throughout the expansion, Kolbow never stopped teaching. He works with junior high and high school students and sometimes sees as many as 15 students during an afternoon and evening."
What do you imagine when you think of your favorite brand? Most likely, you trust that brand to deliver on its promise to you in every experience you have with it. And because you trust the brand to meet your expectations, you choose it over others—even it if costs more or you have to travel further to get it.
Sales are key to the success of a business, impacting upon every aspect and outcome of their life span.
Small business owners are one of the beneficiaries of the growth of technology. With new apps and software launching every day, the possibilities for franchisees to capitalize on technology are endless.
You’ve purchased your franchise but how do you let others know that you’re in business? Proper promotion is key to the future of any franchise, as is the identification of your target audience. How will you reach them and gain their attention?
Are you leveraging opportunities to increase per-customer sales by upselling additional products or services? To upsell and increase franchise sales, all you have to do is offer related products or services when a customer is actively making a purchase.