You want to own your own business, but are concerned about starting from scratch. Franchising offers many benefits that make operating a business not only easier, but also increases your chance for success.
For instance, as a franchisee you automatically get the name-recognition of an established product or service. You get a built-in customer base, whereas if you started with your own concept you would have to work for years to build up that level of loyal clientele. Sylvan franchisees benefit from our nationally-recognized brand and the backing of an innovative business model, with cutting-edge technology at its forefront.
With a franchise, customers know what to expect from the business and are trusting that you will deliver on that proven product or service. This built-in expectation increases your chance of success. And with Sylvan, our franchisees benefit from our cutting-edge technology — SylvanSyncSM — and proven programs that are helping students across North America succeed.
Additionally, being a part of a franchise makes achieving that consistency that customers are looking for very doable. Built into a franchise agreement are certain levels of quality that all locations are expected to provide.
The International Franchise Association (IFA) lists some other ways that a franchisor offers support to its franchisees, no matter what stage of development they are in.
Franchises offer important pre-opening support:
- Site selection
- Design and construction
- Grand-opening program
Franchises offer ongoing support:
- National and regional advertising
- Operating procedures and operational assistance
- Ongoing supervision and management support
- Increased spending power and access to bulk purchasing
Perhaps one of the most intimidating things about starting your own business from scratch is pinpointing a great location and then financing and constructing your space. The great thing about being a franchisee is the consulting and support you will receive from the franchisor to expedite your pre-opening needs.
Most franchisors offer support materials and staff to help you determine the best spot for your storefront/office/restaurant. Once you find the location, they can also assist in getting the best deal.
Building a location? A franchisor can help with construction, too. From designing the layout to hiring builders to selecting the right furnishings and equipment, a franchise is there for you during the whole process.
Once your location is up and running, a franchisor will also provide marketing assistance to spread the word about your new business. They have well-honed strategies that can make your grand opening a success, as well as any other ongoing marketing efforts.
Another big advantage that comes with buying into a known and successful franchise is the training that is offered. A good franchise training program provides the latest tips on running a business. These programs also give insight into handling whatever issues may arise in the course of day-to-day business. Think of the franchisor as a mentor that you can go to for guidance whenever it is needed. Sylvan offers a variety of in-person and online training programs that support franchisee growth and development.
Starting a new business from scratch is risky, especially with an unproven idea. A franchise gives you a history of achievement that you can take advantage of and lean on to make the most of your business.