STEM is an increasingly important education for children, and with the demand from employers for skills in science, technology, engineering and math, it’s vital that we all push for the subject to be on the agenda.
In the marketing world, everything is about data these days. Marketers can track almost everything to the finest detail and calculating return on investment has become both easier and more complex at the same time. It’s an interesting and often confusing dichotomy, but data doesn’t always have to be intimidating. If you’re not a data whiz, you can still use data to promote your franchise, gain new customers, and increase revenue.
Cloud computing is an essential tool for running your franchise. Technology can help to alleviate common, everyday problems that franchises and small businesses face, as well as increasing efficiency and operations.
Testimonials are an important part of the business process. Happy customers will return to your business but they will also bring new customers along with them.
When you start a franchise business, you’ll get a lot of help to make sure it’s successful. However, there are some key things you need to know and commit to or your success will be limited. Five of those key things are covered below to help you get on the right path to successful franchise ownership.
Purchasing a franchise is a big decision and one that requires plenty of consideration. A popular business model, franchises have buying power, group support and a ready-made reputation.
Content marketing is an essential part of sharing the story and journey of your franchise. Whilst the overall franchise will have its own content marketing plan and unique story, it is important that you craft your own from day one.
Many C-suite executives and entrepreneurs appear to be embracing thought leadership. Is this just a trend or something that a franchise should be considering longer term?
What do you imagine when you think of your favorite brand? Most likely, you trust that brand to deliver on its promise to you in every experience you have with it. And because you trust the brand to meet your expectations, you choose it over others—even it if costs more or you have to travel further to get it.