Sylvan Franchise Blog

What needs to be on your website?

Posted by Laura Dunn on Nov 16, 2015

Your website is one of the first places a potential client or competitor will look at. Having the relevant information in one place and up to date is an important part of managing your business, and if you haven’t looked at your website in a few weeks, now is the time to get it fixed!

 

Refreshing your content, undertaking site maintenance and sharing your developments should be a regular task. Here are some tips on what needs to be on your website and what you should update.

 

Your business outline: visitors should immediately know what your business does when they visit your website. Is the About section a bit wooly or lacking in detail? Revisit the story of you and your business, and approach it as if you’re delivering an elevator pitch. Include the key details and information about the sector/s you operate in.

 

Navigation: websites with multiple menus and overpowering drop-downs are one of my pet hates. Look at the navigation of your website with fresh eyes. Would you find it easy to use and find information if you were visiting for the first time? If the answer is no, take your site navigation back to the drawing board.

 

Contact information: if your site is compelling with a strong call to action, your visitor will want to get in touch. If the contact information isn’t obvious or easy to access then you are at risk at losing a potential lead. Ensure a contact form is installed on your website, as well as easy to click social media links on your front page.

 

Testimonials: we all want to hear what other people say, and a glowing testimonial should be pride of place on your site. Seek the permission of your client before adding their name and company logo to your website, and work with them to craft a testimonial that adds prestige for both parties.

 

Fresh content: keep your blog posts, social media profiles and general website information up to date. Create a posting schedule that enables you to post easily and cross platform, informing clients and visitors of your latest work and what you’ve been up to.

 

Design: websites should be easy on the eye and hassle free to navigate. Consider a design audit of your site, undertaking expert advice on what works and what doesn’t. Look for any broken links, unresponsive plug-ins and ways in which you can improve the performance of your website.

 

What do you think the essential elements of any website are? Share your thoughts with us below.