Sylvan Franchise Blog

Why Should You Expand Your Franchise?

Posted by Courtney Wells on Feb 9, 2017


Owning a franchise is a significant achievement, and there is nothing more exciting than the thrill of running a successful business.

Franchises are a successful way to own a business and once your new venture is up and running, the lure of opening another outlet is never far away.


But why should you expand your franchise?


Increase your market share: expanding your franchise to other locations is a forceful way to increase your market share and physical presence. Selecting locations with high footfall and close to local amenities should be two characteristics at the top of your expansion list.


Meet your goals: every business owner has personal goals, and for many of us, expansion is one of them. It’s important to understand the challenges and risks that you might face on your expansion journey, as well as taking steps to ensure you don’t spread yourself too thin.


Expand workforce: a bigger business means a bigger workforce. Whether you are seeking to employ family members or bring employment to the local area, expanding your franchise’s workforce is a positive step in the growth of your business.


Increase product or service offerings: increasing your product or service offerings is often the main reason why a business looks to expand. Market research and customer feedback will have brought you to this decision, and further testing of demand and just getting out there can help a franchise to expand their reach.


Industry leader: perhaps you are looking to be recognized as an industry leader or increase your professional standing? Increasing business prestige and recognition as an industry star are also reasons why professionals look to expand their franchise.


What are the reasons behind expanding your franchise? Share your thoughts with us in the comments.

Topics: Branding Insight